I'M

JENN

cheung.

CONSUMER-FOCUSED
GROWTH
STRATEGIST

JC

I build brands and craft compelling consumer experiences for CPGs, retailers, and food & beverage companies. My ideas are informed by both creative and quantitative perspectives – data, insights, or conversations with consumers are all part of my design toolkit – and I have an intimate knowledge of architecture, design, marketing/advertising, consumer products, and investment banking from time spent in industry.

01 EXPERTISE

SKILLSET & INTEREST AREAS

STRATEGY

STORYTELLING

COMPETITIVE ANALYSIS

RESEARCH

DESIGN INNOVATION

CONCEPT DESIGN

BRAND BUILDING

MARKETING

SUSTAINABILITY STRATEGY

PACKAGING SUSTAINABILITY

 
 

02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >

03 Experience

2017-2018

Bluedog Design

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2015-2017

McDonald's US

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.

2011-2015

CallisonRTKL

Strategist, Design & Business Development
Concept development and brand translation for Fortune 500 retailers and brands.  Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East.  Growth strategy and business development for the 5th largest architecture firm in the US.

2011-2011

RTKL

Associate, The Environments Studio
Design analysis and research to support planning  and design for healthcare institutions.  Concept design for mixed-used retail centers in the US and Asia.

2010-2011

Denizzo

Brand Strategy, UI Design

Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.

2001-2001

BBDO

Rotational Intern

Research, planning and creative for major accounts (Visa, Pioneer, Cesar).

2002-2004

Citigroup

Analyst, Credit and Financial Products

Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.

See linkedin.com/in/jenncheung for full work history.

 
CONTACT

Interested in collaborating or wondering how I've collected such a variety of experiences?  

Get in touch.

linkedin.com/in/jenncheung

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02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >

03 Experience

2017-2018

Bluedog Design

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2015-2017

McDonald's US

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.

2011-2015

CallisonRTKL

Strategist, Design & Business Development
Concept development and brand translation for Fortune 500 retailers and brands.  Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East.  Growth strategy and business development for the 5th largest architecture firm in the US.

2011-2011

RTKL

Associate, The Environments Studio
Design analysis and research to support planning  and design for healthcare institutions.  Concept design for mixed-used retail centers in the US and Asia.

2010-2011

Denizzo

Brand Strategy, UI Design

Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.

2001-2001

BBDO

Rotational Intern

Research, planning and creative for major accounts (Visa, Pioneer, Cesar).

2002-2004

Citigroup

Analyst, Credit and Financial Products

Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.

See linkedin.com/in/jenncheung for full work history.

02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >

03 Experience

2018-Present

Marks

Strategy Director

Strategy and design for brand building, including: new brand creation, naming, brand (re)positioning, competitive analysis, trend research, primary (quant and qual) research, building innovation pipelines, product development, messaging strategy, and sustainability strategies covering branding, packaging, and retail experiences for CPGs, QSRs and retailers. Agency-wide SME for sustainability strategy, covering trends, regulation, materials, brand communications, and structures. makemarks.com

2018-2019

Nyssa

Brand Advisor (pre-seed stage)

Brand, portfolio, and innovation strategy, product development, and retail sequencing for flagship and broader product offering for early stage start-up.  Packaging research and purchasing strategy related to brand building and sustainability. nyssacare.com

2017-2018

Bluedog Design

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2015-2017

McDonald's US

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.

2011-2015

CallisonRTKL

Strategist, Design & Business Development
Concept development and brand translation for Fortune 500 retailers and brands.  Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East.  Growth strategy and business development for the 5th largest architecture firm in the US.

2011-2011

RTKL

Associate, The Environments Studio
Design analysis and research to support planning  and design for healthcare institutions.  Concept design for mixed-used retail centers in the US and Asia.

2010-2011

Denizzo

Brand Strategy, UI Design

Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.

2001-2001

BBDO

Rotational Intern

Research, planning and creative for major accounts (Visa, Pioneer, Cesar).

2002-2004

Citigroup

Analyst, Credit and Financial Products

Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.

See linkedin.com/in/jenncheung for full work history.