I'M
JENN
cheung.
CONSUMER-FOCUSED
GROWTH
STRATEGIST
JC
I build brands via compelling consumer products and experiences for CPGs, retailers, and food & beverage companies. My work is informed by both creative and quantitative perspectives – data, insights, or conversations with consumers are all part of my design toolkit – and I have an intimate knowledge of architecture, design, marketing/advertising, consumer products, and investment banking from time spent in industry.
01 EXPERTISE
SKILLSET & INTEREST AREAS
STRATEGY
STORYTELLING
COMPETITIVE ANALYSIS
RESEARCH
DESIGN INNOVATION
CONCEPT DESIGN
BRAND BUILDING
MARKETING
SUSTAINABILITY STRATEGY
PACKAGING SUSTAINABILITY
02 PORTFOLIO
WHAT I'VE BEEN UP TO. SEE MORE >
2017-2018
Bluedog Design
Senior Creative Strategist, Innovation
Developed innovation and growth strategies and marketing elements for consumer packaged goods clients. Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.
2015-2017
McDonald's US
Manager, Menu Innovation and Strategy
Menu innovation and strategy to build the US business. Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.
03 Experience
2018-Present
Marks
CHICAGO
Senior Strategy Director
Insights, strategy, and design for consumer-facing brand and products.
Brand building skillset covers: new brand creation, positioning, competitive analysis, trend research, primary (quant and qual) research, design thinking, innovation processes, pipeline and product development, digital and retail communication strategy, and sustainability covering branding, packaging, and retail experiences for CPGs, QSRs and retailers. Agency-wide SME for sustainability and connective experience.
Versed in consumer research methodologies. Manage and mentor a team of strategists across multiple offices. makemarks.com
2017-2018
Bluedog Design
CHICAGO
Senior Creative Strategist, Innovation
Developed innovation and growth strategies and marketing elements for consumer packaged goods clients. Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.
2018-2019
Nyssa
CHICAGO
concurrent to Marks and Bluedog Design
Brand Advisor (pre-seed stage)
Brand, portfolio, and innovation strategy, product development, and retail sequencing for flagship and broader product offering for early stage start-up. Packaging research and purchasing strategy related to brand building and sustainability. nyssacare.com
2015-2017
McDonald's US
CHICAGO
Manager, Menu Innovation and Strategy
Menu innovation and strategy to build the US business. Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became national launches in 2017 and 2018.
2011-2015
CallisonRTKL
SEATTLE
Strategist,
Specialty Retail Design &
Business Development
Concept development and brand translation for Fortune 500 retailers and brands, including Nordstrom, Williams-Sonoma and AT&T. Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East. Growth strategy and business development for the 5th largest architecture firm in the US.
2010-2011
Denizzo
LOS ANGELES
Brand Strategy, UI Design
Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.
2011-2011
RTKL
LOS ANGELES
Associate, The Environments Studio
Design analysis and research to support planning and design for healthcare institutions. Concept design for mixed-use retail centers in the US and Asia.
2002-2004
Citigroup
NEW YORK
Analyst, Credit and Financial Products
Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.
2001-2001
BBDO
SAN FRANCISCO
Intern
Research, planning and creative for major accounts (Visa, Pioneer, Cesar).
See linkedin.com/in/jenncheung for full work history.
02 PORTFOLIO
WHAT I'VE BEEN UP TO. SEE MORE >
CONTACT
Interested in collaborating or wondering how I've collected such a variety of experiences?
Get in touch.