I'M

JENN

cheung.

CREATIVE STRATEGIST
CONSUMER FOCUSED MARKETER
CONCEPT DESIGNER

JC

I'M PASSIONATE ABOUT BUILDING BRANDS AND CRAFTING COMPELLING CONSUMER EXPERIENCES. MY IDEAS ARE INFORMED BY CREATIVE AND QUANTITATIVE PERSPECTIVES, AND I HAVE OVER 10 YEARS OF EXPERIENCE IN THE DESIGN, MARKETING/ADVERTISING, INVESTMENT BANKING AND ACCOUNTING INDUSTRIES.

01 PROFESSIONAL

CAPABILITIES & PROFICIENCIES

CONCEPT DESIGN

90%

BRAND DEVELOPMENT

80%

STRATEGY

95%

STORYTELLING

85%

COMPETITIVE ANALYSIS

80%

MARKETING

85%

RESEARCH

75%

DESIGN INNOVATION

70%

 
 

02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >

03 Experience

2017-2018

Bluedog Design

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2011-2015

CallisonRTKL

Strategist, Design & Business Development
Concept development and brand translation for Fortune 500 retailers and brands.  Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East.  Growth strategy and business development for the 5th largest architecture firm in the US.

2015-2017

McDonald's US

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.

2011-2011

RTKL

Associate, The Environments Studio
Design analysis and research to support planning  and design for healthcare institutions.  Concept design for mixed-used retail centers in the US and Asia.

2010-2011

Denizzo

Brand Strategy, UI Design

Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.

2001-2001

BBDO

Rotational Intern

Research, planning and creative for major accounts (Visa, Pioneer, Cesar).

2002-2004

Citigroup

Analyst, Credit and Financial Products

Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.

See linkedin.com/in/jenncheung for full work history.

 
CONTACT

Interested in collaborating or just wondering how I've collected such a variety of experiences?  Let's have a conversation.  Contact me here:

linkedin.com/in/jenncheung

m: 917.-.587.-.1688

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© 2018 by Jenn Cheung.