CONSUMER FOCUSED MARKETER
I'M PASSIONATE ABOUT BUILDING BRANDS AND CRAFTING COMPELLING CONSUMER EXPERIENCES. MY IDEAS ARE INFORMED BY CREATIVE AND QUANTITATIVE PERSPECTIVES, AND I HAVE OVER 10 YEARS OF EXPERIENCE IN THE DESIGN, MARKETING/ADVERTISING, INVESTMENT BANKING AND ACCOUNTING INDUSTRIES.
CAPABILITIES & PROFICIENCIES
WHAT I'VE BEEN UP TO. SEE MORE >
Senior Creative Strategist, Innovation
Developed innovation and growth strategies and marketing elements for consumer packaged goods clients. Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.
Strategist, Design & Business Development
Concept development and brand translation for Fortune 500 retailers and brands. Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East. Growth strategy and business development for the 5th largest architecture firm in the US.
Manager, Menu Innovation and Strategy
Menu innovation and strategy to build the US business. Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.
Associate, The Environments Studio
Design analysis and research to support planning and design for healthcare institutions. Concept design for mixed-used retail centers in the US and Asia.
Brand Strategy, UI Design
Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.
Research, planning and creative for major accounts (Visa, Pioneer, Cesar).
Analyst, Credit and Financial Products
Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.
See linkedin.com/in/jenncheung for full work history.