I'M

JENN

cheung.

CONSUMER-FOCUSED
GROWTH
STRATEGIST

JC

I build brands via compelling consumer products and experiences for CPGs, retailers, and food & beverage companies. My work is informed by both creative and quantitative perspectives – data, insights, or conversations with consumers are all part of my design toolkit – and I have an intimate knowledge of architecture, design, marketing/advertising, consumer products, and investment banking from time spent in industry.

01 EXPERTISE

SKILLSET & INTEREST AREAS

STRATEGY

STORYTELLING

COMPETITIVE ANALYSIS

RESEARCH

DESIGN INNOVATION

CONCEPT DESIGN

BRAND BUILDING

MARKETING

SUSTAINABILITY STRATEGY

PACKAGING SUSTAINABILITY

 
 
 

02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >

2017-2018

Bluedog Design

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2015-2017

McDonald's US

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became nationally launches in 2017 and 2018.

03 Experience

2018-Present

Marks
CHICAGO

Senior Strategy Director

Insights, strategy, and design for consumer-facing brand and products. 
Brand building skillset covers: new brand creation, positioning, competitive analysis, trend research, primary (quant and qual) research, design thinking, innovation processes, pipeline and product development, digital and retail communication strategy, and sustainability covering branding, packaging, and retail experiences for CPGs, QSRs and retailers. Agency-wide SME for sustainability  and connective experience.

Versed in consumer research methodologies. Manage and mentor a team of strategists across multiple offices. makemarks.com

2017-2018

Bluedog Design
CHICAGO

Senior Creative Strategist, Innovation

Developed innovation and growth strategies and marketing elements for consumer packaged goods clients.  Worked across insights, product development and marketing teams to build team intuition, understand competitive landscape and plan for future market challenges. Used design thinking and innovation frameworks to create new platforms growth for national brands like Beech-Nut and Wrigley.

2018-2019

Nyssa
CHICAGO
concurrent to Marks and Bluedog Design

Brand Advisor (pre-seed stage)

Brand, portfolio, and innovation strategy, product development, and retail sequencing for flagship and broader product offering for early stage start-up.  Packaging research and purchasing strategy related to brand building and sustainability. nyssacare.com

2015-2017

McDonald's US
CHICAGO

Manager, Menu Innovation and Strategy

Menu innovation and strategy to build the US business.  Campaign creative and testing plan development for two national platforms affecting premium and core product lines, resulting in highly successful tests that became national launches in 2017 and 2018.

2011-2015

CallisonRTKL
SEATTLE

Strategist,
Specialty Retail Design &
Business Development

Concept development and brand translation for Fortune 500 retailers and brands, including Nordstrom, Williams-Sonoma and AT&T.  Concept design and consumer-facing narratives for retail centers in the US, Asia and the Middle East. Growth strategy and business development for the 5th largest architecture firm in the US.

2010-2011

Denizzo
LOS ANGELES

Brand Strategy, UI Design

Research, competitive analysis and strategy to support marketing and brand-building activities for commercial developers and wellness clients.

2011-2011

RTKL
LOS ANGELES

Associate, The Environments Studio
Design analysis and research to support planning  and design for healthcare institutions.  Concept design for mixed-use retail centers in the US and Asia.

2002-2004

Citigroup
NEW YORK

Analyst, Credit and Financial Products

Structured derivatives, modeled for appropriate risk tolerances and in conjunction with fixed-income securities for tax-exempt borrowers across the US, mainly health systems, museums, states and municipalities.

2001-2001

BBDO
SAN FRANCISCO

Intern

Research, planning and creative for major accounts (Visa, Pioneer, Cesar).

See linkedin.com/in/jenncheung for full work history.

02 PORTFOLIO

WHAT I'VE BEEN UP TO. SEE MORE >
CONTACT

Interested in collaborating or wondering how I've collected such a variety of experiences?  

Get in touch.

linkedin.com/in/jenncheung

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